Scrolling is NOT ADD Friendly

Most people surfing the web dislike having to scroll down pages to read information. If a person has Attention Deficit Disorder this dislike usually turns in hatred.  I don’t know why anybody designing a web site would intentionally put 7 pages worth information on one single web page. A blog is a bit of an exception because readers also have the option to click on links to get to the posts in the first screen shot instead of only being able to scroll.

I’m not going to put up any links to specific sites because I don’t want to make any enemies. But, I keep seeing more and more of these one page web sites with mostly text and a bit of yellow highlighting. This a great way to lose many people with Attention Deficit Disorder. This is really not good business move either since a person with Adult ADD can tend to be impulsive making purchases online and make a great customer.

Maybe instead of complaining about these excessive scrolling web sites I should be thanking those who are building these web sites.  If those of us with Attention Deficit Disorder are so overwhelmed by all the info on one page we aren’t going to make impulsive purchases those sites. Just think of all the money they are saving us!!!

Tara McGillicuddy

ADD Coach and Anti-Scroller

7 Comments

  • Rich Brooks

    Reply Reply December 1, 2005

    Tara,

    I hear you…to a degree. A home page–for example–is not place for 7 printed pages worth of content. Too many links or choices and people will go elsewhere.

    However, as one gets deeper into a site, I believe it’s OK to have longer pages. Especially if someone has an article that runs 7 or more pages.

    Although some people are annoyed at scrolling, the counter-argument is that people are more likely to scroll down a page than to click to another page to get additional information.

    I think the deciding factor is what’s the goal of the page? I always like to strip out as much unneccessary info as possible, and keep only what’s going to help the user take the next step, whatever that is.

    Just my .02.

  • Irvine's Mom

    Reply Reply December 11, 2005

    hmm.. nice info you have here…

    what if the page has tons of links to other blogs? does people mostly get irritated by it too? just wondering.. coz i have another blog with lots of it.. it makes the page longer to scroll tho.

    passing by from BOTB.. i voted for you ..

  • Tara McGillicuddy

    Reply Reply December 11, 2005

    I think if the main content is there and easy for people to read the side links don’t matter very much.

  • Jennifer Koretsky

    Reply Reply February 17, 2006

    Uh oh, Tara, I think I’m one of those annoying coaches with long pages! 😉 I create my sales pages the way I like to view sales pages for things that I am interested in purchasing — with all the info right there so I don’t have to search for it. And if important stuff is highlighted – great! It allows me to skim when necessary.

  • Michael

    Reply Reply February 18, 2006

    I think I would tend to disagree. If I’m looking for something I would rather have it on that page then to have to click through several pages, then only to click back to what I was originally reading.

    I’ll usually have 10 plus windows open at a time and would rather have all the info on that one page so I can click between my open windows.

    If I do have to click on a link I will usually “right-click” then open in new window. So I can just collapse this when I’m done.

  • Ivan Minic

    Reply Reply February 25, 2006

    “I’ll usually have 10 plus windows open at a time and would rather have all the info on that one page so I can click between my open windows.”

    Get yourself a decent browser and you’ll forget about windows and get used to tabs.. After that 30 tabs wouldn’t be a problem 🙂
    —–
    PING:
    TITLE: Are People with ADD Scrollers or Clickers?
    URL: http://www.myaddblog.com/2006/02/are_people_with.html
    IP: 204.9.178.8
    BLOG NAME: Living with ADD
    DATE: 02/17/2006 03:43:29 PM
    A couple of months ago I wrote an entry titled Scrolling is not ADD Friendly. After viewing a few different web sites I had become very annoyed at the fact that I had to do a lot of scrolling to

  • Seo school

    Reply Reply June 1, 2017

    Really nice Get yourself a decent browser and you’ll forget about windows and get used to tabs.. After that 30 tabs wouldn’t be a problem
    Although some people are annoyed at scrolling, the counter-argument is that people are more likely to scroll down a page than to click to another page to get additional information…thank u

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