Most people surfing the web dislike having to scroll down pages to read information. If a person has Attention Deficit Disorder this dislike usually turns in hatred. I don’t know why anybody designing a web site would intentionally put 7 pages worth information on one single web page. A blog is a bit of an exception because readers also have the option to click on links to get to the posts in the first screen shot instead of only being able to scroll.
I’m not going to put up any links to specific sites because I don’t want to make any enemies. But, I keep seeing more and more of these one page web sites with mostly text and a bit of yellow highlighting. This a great way to lose many people with Attention Deficit Disorder. This is really not good business move either since a person with Adult ADD can tend to be impulsive making purchases online and make a great customer.
Maybe instead of complaining about these excessive scrolling web sites I should be thanking those who are building these web sites. If those of us with Attention Deficit Disorder are so overwhelmed by all the info on one page we aren’t going to make impulsive purchases those sites. Just think of all the money they are saving us!!!